Social Media Strategy Development

Data-driven strategies that achieve measurable results.

Strategic Lead: I developed and executed comprehensive social media strategies that drive brand awareness, engagement, and growth for both B2B and B2C companies.

Growth Marketing Strategist: I drove a 130% increase in positive social sentiment and generated quality B2B sales leads through innovative campaigns and strategic content distribution at Bakkt.

Data-Driven Marketer: I transformed brand perception and accelerated user acquisition for Clarity Money, a fintech app. Through targeted campaigns and data-driven strategies, I gained over 1 million new users within the first year.

Audience Acquisition Expert: I oversaw social audience acquisition growth through multi-channel campaigns, significantly increasing social brand following and app waitlist users.

Click the images below to see more details for each of the brands I’ve worked with.