Community Building & Engagement

Fostering authentic connections and cultivating loyal online communities.

Cultivated thriving online communities: I led the growth and nurturing of a community of crypto enthusiasts and retail investors at Bakkt, increasing positive brand sentiment by 130%. Implemented targeted social media initiatives and content campaigns to drive loyalty and engagement. Collaborated with Investor Relations to analyze and report on social media activity impacting brand perception, reflected in stock market performance and platforms like StockTwits forums. Played a crucial role in Bakkt's rebranding campaign, ensuring strategic decisions upheld brand health and sentiment throughout the process

Fostered meaningful social interactions: At The Penny Hoarder, increased fan and follower count by over 5.4 million by implementing community-focused strategies and content that resonated with the target audience.

Managed reputational risk: At Goldman Sachs, I implemented robust processes that actively monitored and responded to social media activity to mitigate reputational risks and uphold brand integrity.

Executive Thought Leadership: Successfully managed executive social media presences for Ashton Kutcher, and C-Suite executives at Bakkt and Strategic Financial Solutions. Demonstrated ability to engage with key stakeholders and cultivate relationships with thought leaders, effectively expanding brand reach and influence.