Data-Driven Decision Maker: Consistently leveraged analytics platforms to track KPIs, identify trends, and make data-informed decisions that optimized campaign performance and drove measurable business results.

Performance Optimization Expert: Developed comprehensive (weekly, monthly, and quarterly) reports, including sentiment analysis, brand health snapshots and product feedback, to refine social media strategies and improve overall brand performance.

Results-Oriented Analyst: Conducted extensive audience research and analysis at Firstly.com to develop a data-informed audience development strategy that resulted in significant social brand following and app waitlist growth.

Growth Hacker: Implemented data-driven growth hacking tactics and forecast modeling to rapidly acquire new users and social audiences. At Clarity Money, we achieved over 1 million users within the first year across Apple and Google Play marketplaces, without being featured in the App stores.